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Building NFT Community
By Ruchi Sharma
An NFT community is simply a group of people who have mutual interests in a specific set of NFT projects. Members of the community usually gather on Twitter or Discord to discuss topics related to the project they’re supporting. To join some communities, such as the Bored Ape Yacht Club, you must have an NFT from the BAYC ecosystem.
Let’s talk about how to create an NFT community.
Set a vision
No one wants to invest in an NFT project that has no growth potential. Your vision is what you want to accomplish with your project and community, and your strategy is the road map that will help you get there. Developing a vision and a plan to sustain your project is an essential part of creating a long-term community.
Define your target audience
Understanding your collection’s unique selling point or niche is critical before starting your community. In your community-building efforts, different audiences will necessitate different approaches. Promoting your community in a forum where people don’t like or understand NFTs won’t get you very far. Understanding your key audience will help you better understand how to stay in touch with them.
Choose your channels
You now require a location to host your community. While they can appear anywhere, including the metaverse, the majority of NFT communities are active on Twitter and Discord. However, some NFT communities congregate on platforms such as Reddit and Telegram.
Host events
Hosting online events or live meet-ups are great ways to keep your members engaged in order to build an active community of like-minded people. Maintaining a strong NFT community necessitates staying in touch with your target audience. For instance, live streams, AMAs, giveaways, talent shows, gaming sessions, and other events. The idea is that events provide creators with new opportunities to engage with fans in more meaningful ways. Hosting events can be a great way to make people feel like they are part of a similar group.
Generate buzz
Growing your NFT community organically through post sharing, word of mouth, airdrop, mystery box, and so on will be a much easier process once you’ve gotten people excited. However, increasing the number of members or followers is insufficient. You’ll also need to figure out how to keep the buzz going.
Build trust
Building a strong community also entails establishing trust and credibility. Open, transparent communication is one of the most effective ways to build trust. It is critical to have a team of moderators or managers in your space who can share updates and keep members up to date on Twitter and other channels.
Collaborate with others
Collaboration with companies and other creators in the industry can help your project’s status and community grow. Networking is essential in any industry, especially if you want to get your name out there.
Get community feedback
The essence of having a community is to communicate with one another about your project plans and goals. Accept feedback from members of the community and consider how you can improve.
Create a safe space
Establish policies and guidelines for how members of your community should interact. These policies and guidelines are critical for preserving the integrity of the space you’ve created as well as the safety of its users.
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