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In a bid to compete with Google and OpenAI, Amazon Web Services (AWS) has announced the launch of its new Bedrock AI service. Bedrock will enable users to build generative models from AI21 Labs, Stability AI, Anthropic, and Amazon, which can help penetrate mainstream applications. The emergence of generative AI models, such as ChatGPT, has taken the technology world by storm. Microsoft and Google have already released their own services, and now Amazon is entering the fray with Bedrock. AWS users can create generative AI models from foundation models (FMs), which are a type of generative model. An example of an FM is GPT-4, with ChatGPT being a generative AI application built on top of it. According to a blog post by Amazon, Bedrock is a “serverless experience” that allows users to “privately customize FMs with their own data and easily integrate and deploy them into their applications.” To coincide with the Bedrock launch, Amazon has also announced Titan, which includes two new foundational models developed by Amazon Machine Learning. The technical specifications for Titan are currently under wraps. Still, AWS VP Bratin Saha stated that Amazon has been using a “fine-tuned version” of Titan to surface search results on the company’s homepage.
However, Amazon users will not be limited to in-house FMs, as the company has also announced Bedrock integration for some of the industry’s most popular models, including Jurassic-2, a multi-lingual LLM, and Claude, a conversational agent from Anthropic built on the company’s “Constitutional AI” foundation. Bedrock will also provide on-platform API access to Stability AI’s models, including Stable Diffusion, a popular text-to-image generator. Despite launching a month after GPT-4, Amazon hopes that Bedrock and Titan will prove troublesome for the competition, given the widespread use of AWS and its ease of use. Training generative AI models can be costly. Once a model is trained on a given dataset, it can become “dirty” with that data and potentially hallucinate information from it in response to unrelated queries.
Bedrock will allow users to use pre-existing FMs as a backbone supporting their data, avoiding this problem. For customers already on AWS and those bringing their data to the AWS ecosystem, this means their data remains as secure as it normally is on Amazon’s cloud and is never injected into training datasets.
The Amazon announcement stated, “None of the customer’s data is used to train the underlying models, and since all data is encrypted and does not leave a customer’s Virtual Private Cloud (VPC), customers can trust that their data will remain private and confidential.”
Amazon hopes to compete with Google’s Bard and Microsoft/OpenAI’s ChatGPT in the generative AI arena by introducing its Bedrock service and two new in-house LLMs. Baidu, another Chinese tech company, previously attempted to enter the market with the launch of Ernie, but the product received a poor reception, causing a 10% fall in the company’s shares. As Bedrock and Titan prepare to join the first wave of public-facing generative AI models, tech companies worldwide are also preparing their entrances. Chinese tech company Alibaba plans to debut its AI chatbot, called “Tongyi Qianwen,” to compete with the western corporations that currently dominate the field.
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