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Gucci, LV, Nike, Metaverse To Have Them All
By Vishakha Thakur
Metaverse is growing rapidly and it’s no surprise to see brands embracing this emerging technology. There already are a number of brands launching metaverse only collections and making millions off fashion NFTs. Here are a few of them.
Gucci
Taking the crown as one of the earliest metaverse movers, Gucci has embarked on several initiatives that have propelled the Italian luxury brand into new fashion heights. The iconic luxury brand has remained active in its exploration of virtual worlds, gaming, blockchain and NFTs. Gucci has also launched Gucci Vault Land in The Sandbox. The Gucci area is open to the public for free.
Louis Vuitton
Louis Vuitton company has launched the NFT game “Louis: The Game” which attracted a lot of attention and reached number one on the list of free IOS games for a while. As part of the game, players can travel to the world, where they explore the heritage of a fashion house and collect candles that serve as keys to access the next level.
Nike
Nike has launched several digital-only initiatives leveraging blockchain and web3 technology. Last year, the sportswear giant launched a virtual presence in the metaverse with the inauguration of Nikeland on Roblox. This metaverse space, includes Nike buildings, arenas and spaces where players can compete against each other in a wide array of mini-games, including dodgeball and ‘The Floor Is Lava’.
Adidas
In December 2021, Adidas released its “Into the Metaverse”, a 30,000-strong NFT collection, created in collaboration with the Bored Ape Yacht Club. The tokens brought digital and physical together, with buyers being able to purchase not only the NFTs but also the physical clothing attached to it. The virtual wearables are most notably usable within sandbox with physical products including tracksuits and hoodies.
Balenciaga
The fashion house has plans to launch a metaverse business unit soon. In 2021, the luxury label became the first to release an NFT capsule collection in the videogame Fortnite, a wildly popular virtual world where players can build their own games. As such, users can visit and buy virtual Balenciaga items at the Fornite – Balenciaga store, including statement pieces like the Hourglass Bag Glider and the Speed Sneaker Pickaxe.
Dolce & Gabbana
Dolce and Gabbana hopes to leave a mark in the metaverse with NFT collections aimed at pushing the boundaries of fashion even further. This year, founders Domenico Dolce and Stefano Gabbana have continued designing part-NFT, part- physical pieces to supplement fashion lovers’ metaverse wardrobes with another Dolce and Gabbana collection filled with 20 full looks of wearable NFTs.
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